Apr
14
marketing question- easy 10 for college type anwser?
Posted In: Marketing Sales by admin
4. You are hired as a consultant to a large national retail organization that sells household goods. The chain is considering offering its own brand of consumer electronics to be sold alongside national brands like Sony, LG etc. They want you to help evaluate such a decision. Outline your approach as to what considerations should go into a decision to brand or not to brand?